Marketing Manager BeNeFraLux

As Marketing Manager BeNeFraLux at Deltalight, you will be responsible for developing and implementing regional marketing strategies in collaboration with the area managers. You will coordinate operational marketing objectives, initiatives and tools. The goal is to increase brand visibility, improve customer relations and develop specific marketing activities to support local business.

Key responsibilities:

• Develop and execute regional marketing strategies in collaboration with the regional teams, ensuring alignment with overall business objectives.
• Create and manage regional marketing plans and calendars in collaboration with area managers and the central marketing team, aligning activities and campaigns with market needs. 
• Manage marketing budgets, ensuring cost-effective allocation and maximising ROI of all marketing initiatives.
• Coordinate local activation plans, including trade shows, events, professional media and local PR activities. Manage and activate local showrooms.
• Develop and maintain partner programmes to support brand consistency and image in selective distribution channels, through initiatives such as media kits, showroom concepts and mentoring our partner network.
• Oversee flawless distribution and access to marketing tools, being responsible for managing and delivering technical materials, printing, content packages and POS tools.
• Set up, send out and follow up CRM-driven marketing campaigns.
• Measure, analyse and report campaign results.
• Function as Single Point of Contact (SPOC) for sales support and area managers, ensuring effective communication and alignment of marketing.

Profil

• Minimum 3 years' experience in a managerial position within an international marketing environment.
•  You have a strategic vision that you enjoy combining with hands-on execution.
• Strong decision-making skills and the ability to adapt quickly to changing circumstances.
• Communication skills with a positive and energetic approach to working with different regions and personalities.
• Customer-focused approach to increase brand visibility.
• Ability to thrive in a dynamic environment, manage multiple priorities and achieve results.