The opening of BAPE STORE® LONDON in April 2021 unveiled the largest BAPE STORE® in the world to date, representing the full evolution of the brand through four stories of in-line and collaboration apparel, footwear and accessories.
The exterior of BAPE STORE® LONDON incorporates an eye-catching display of life-size Teriyaki Boyz figures behind tempered glass, drawing customers to the store through a piece of BAPE® history.
A neon sign on the St. George Street side of the building combines the famous APE HEAD with the U.K.’s Union Jack flag design.
Additional exterior branding elements include a gleaming APE HEAD directly above the front door and A BATHING APE® signage above the ground floor windows on either side of the store.
Looking upwards along the brick building’s façade, BAPE®’s original 1ST CAMO is visible through each floor’s windows, adding intrigue from street level.
Each store level makes use of an elevated and contemporary design approach, with added elements of signature BAPE® logos, BAPE® CAMO patterns and motifs from the brand’s 28-year history.
Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world.
Since the brand's establishment in 1993, it has remained as a symbol of street fashion for more than 28 years.
Thus far, it has produced iconic design items, original patterns and characters such as "APE HEAD", "BAPE® CAMO", "BAPE STATM", "SHARK HOODIE" and "BABY MILO®" etc.
It has now expanded into Men’s, Ladies and Kids line and is carried throughout stores in Japan and also sold in US, UK, France, China, Dubai and various Asian countries.
It has also created successful collaborations with established international brands and reputable artists.
These collaborations are recognized as being genre less and flexible, not limited to fashion and apparel categories only.