Beginning of 2017, the Kuwaiti hotel chain Costa del Sol Hotels opened its first Spanish luxury hotel in Torremolinos. The hotel, built by Alesoto Arquitectos, located at an altitude of 300 meters above the sea level, with 36 rooms, is primarily, though not exclusively, intended for the Arab clientele. What makes it stand out is that it is open to people of all nationalities, cultures and religions. Its director Julio Garcia described the project as a challenge. “It may seem highly surprising and even strange, but the thing is that we wanted to create something special. The Arab tourism market is rapidly developing and the owners decided to pay particular attention to this economic sector.”, he declared.